Direct Marketing & Mail Services

AlphaGraphics can employ a custom mix of marketing tools to reach your audiences in multiple ways and drive action.

Get more responses with direct marketing

Are you speaking your customers’ language? Are your marketing efforts driving results?

If your business hasn’t initiated a comprehensive direct marketing plan yet, you could be missing out on valuable conversion opportunities.

The AlphaGraphics marketing team will employ an arsenal of tools to help you showcase all the best that your company has to offer.

Work with us

When you work with us, you'll have access to:

Strategic consultation
Graphic design and copywriting
List acquisition
Dimensional mail
Tracking and monitoring
Personalized URLs
Order fulfillment

Top Direct Marketing Tactics:

Customer Retention & Reactivation

AlphaGraphics can help you maintain and renew business relationships through loyalty programs, incentive programs, promotional products, direct mail marketing, newsletters, and email marketing.

Direct Mail

The AlphaGraphics marketing team can employ an arsenal of direct mail tools to help you showcase all the best that your company has to offer.

Every-Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM®) is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses.

Mailing & Fulfillment Services

Beat those deadlines and simplify your stock management and mailing services with AlphaGraphics.

Variable data printing from AlphaGraphics helps you reach your customers with messaging that tells them you know what they need. Also known as one-to-one marketing, targeted printing, and personalized printing.

Common Questions

What is direct marketing?

Direct marketing is a measurable form of advertising targeted to a specific customer demographic. Communications include a clear call-to-action, and provide pre- and post-campaign analytics so you can easily track your ROI.

Why choose direct marketing?

Direct marketing is an incredibly effective way to reach your target audience with personalized, measurable campaigns that drive results. Here are a few reasons why choosing direct marketing can be a powerful strategy for your business:

Precision Targeting & Personalization: Unlike mass media advertising, direct marketing allows you to precisely segment your audience and craft tailored messages that speak directly to their needs and interests. This level of personalization fosters stronger connections with prospects and customers.

Measurable ROI: With direct marketing, you can accurately track responses, conversions, and return on investment. Detailed reporting gives you invaluable insights to continually optimize your campaigns for maximum impact and profitability.

Customer Retention: Direct mail, email campaigns, and other direct marketing tactics are incredibly effective for re-engaging past customers, strengthening brand loyalty, and driving repeat business.

Lead Generation: Targeted direct mail, dimensional mailings, and other compelling direct marketing pieces can efficiently acquire new, high-quality leads and inject your sales funnel with prospects primed for conversion.

Flexibility: Direct marketing enables you to quickly adapt campaigns to shifting market conditions, new product launches, or changes in your business objectives. You have full control over timing, messaging, and creative execution.

With the ability to strategically reach interested audiences, foster customer relationships, and maximize your marketing ROI, direct marketing should be a cornerstone of your integrated marketing strategy.

How can AlphaGraphics help me build a campaign?

AlphaGraphics can help you identify your target market; build a database of customers and prospects; select the message form best suited for your audience; produce and send your materials, and even help track your marketing campaign results.

Our direct marketing services include:
Email marketing
Cards and invitations
Postcards
ePublications
Promotional items
Mobile marketing
Envelopes

Find an AlphaGraphics Center

Getting started with us is as easy as finding your local center, search now!

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